African beauty entrepreneurs have been working hard on building their glam brands and are definitely not being left behind. Success is in the palm of their hands as business is booming daily.
Although international brands such as the likes of Lóreal and Revlon have had a monopoly in Africa for many years; the landscape has changed. More and more companies run by Africans for Africans have entered the market.
There have been some challenges in the past such as problems with foundation shades and finding suitable products for our hair type. All that is changing now and the shortage of products that was there before is ending. There are now more options available.
Discover the top 5 African beauty brands on our radar in 2020 below:
This beauty label is owned by Nigerian born mother and wife , Chichi Eburu.
Her brand embodies royalty and was designed to celebrate the African Kings, Queens and rulers of the past. The rapid growth of this business has been astonishing.
Launched in 2010, this leading South African luxury fragrance, bath and body care business has shown great success.
When owner Zeze Oriaikhi-Sao created Malée she wanted to share her love for the people of Africa by celebrating natural beauty and their healing rituals.
Luminescent Elixir is a made in South Africa luxury skin and wellness brand by entrepreneur Kutlwano Mthembu.
The line currently has a range of vegan body butters which use Shea Butter from Ghana. It is infused with divine organic oils and ingredients perfect for the skin and rapid hair growth.
Pauline Cosmetics was founded by Kenyan Nelly Tuikong who wanted to create make-up products serving the African woman. Her aim with the cosmetics brand was to offer a solution for African women who were finding great difficulty in finding their shade.
She has created different shades of foundations, lipsticks, eyeshadows and more to suit the different skin colour shades of African women.
Co founders Kwami and Emily developed True Moringa when they travelled to Northern Ghana and discovered the Moringa tree.
This tree is rich in natural oils, antioxidants and has many other health benefits. This helped them create their clean, 100% vegan and conscious beauty line which has gained great popularity globally.
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