Akoth Jumadi is a Kenyan singer-songwriter and multi-instrumentalist. Her musical style draws inspiration from varied places including, Luo folk, jazz, afro soul, taarab and hip-hop music.
Akoth Jumadi – Jangolo Music Video Review
Music Video Review
Jumadi dressed in bright red & orange clothes next to bluish-grey water shorelines has a strong visual impact. The camera shots make us feel like we are walking alongside her.
The Luo lyrics have a soothing effect, but they still have an escapism effect because it feels like you’re immersing yourself in a different world. However, she includes the translated lyrics from Luo to English in the Official audio upload.
Jumadi has dancers swaying around her as the leader, and it feels like they’re paying an ode to her. The overhead drone shot emphasizes because she’s the only one wearing orange while the dancers wear reds and blues. So she stands out even more. The camera shots of Jumadi playing the guitar help showcase her skills as a multi-instrumentalist and just being in her element.
The camera shot of the traditional boat in the dark blue water with her steering it, plus her cycling with the guitar on her back, makes it feel like she’s on a musical journey. The video has a lot of natural lighting including, Jumadis’ silhouette when there’s no sunlight or the shadows created on her face when she’s standing under a tree playing on a guitar. The video has still moments with Jumadi when the camera static mixed with roving shots focused on her musical journey. The locations feel natural including, the green grasslands, the shoreline and the unfinished house with cement pillars. The music video has an African aesthetic shown in the Bantu knots hairstyle, the African jewelry, the costumes and the choreography.
Executed in a beautifully African way. Worth watching