The problem with being the cornerstone of a community’s media, and sticking around so long, is that sometimes it can be hard to change. The way many radio media outlets address social issues can come across as non-inclusive and resisting culture shifts – that’s where The Gold Coast Report (GCR) comes in.
Founded in 2017, GCR has since grown into a spectacular example of recognizing a gap in the market and filling it.
Founders Cyril Afeku and Donald Aryee had a vision for an outlet that centers the diverse narratives in the Ghanaian sphere and started a network that welcomes both experienced and novice storytellers. The duo’s drive to create media content led by young people, for Ghana’s young population, has resulted in them becoming the largest Podcast network in Ghana with over 10 podcasts under their belt.
The podcasts include Sincerely, Accra, a vox pop turned agony aunt style show run by Joseph Nti and produced by Kwame Asante. These talented creatives have pushed
Sincerely, Accra to the number one spot in Ghana’s podcasting scene by topping local Spotify and Apple Podcast charts.
The duo says “For us, growth also refers to facilitating discussions in communities such as parents uncertain about podcasts as a communication and community-building tool”.
While many of the podcasts are aimed at Gen Zs who are disillusioned with traditional radio, some of their content also addresses more mature topics such as young parenthood and education with podcasts like Staying Alive with Dr. Ashun – principal of the prestigious Ghana International School.